About

About Me

 

Hi, and thanks for stopping by! 👋 I’m a senior copywriter and journalist specializing in food, beverage, travel and culture.

Previously, I worked in marketing for restaurant, CPG and entertainment brands.

From ad copy to editorial pieces: If you have a project that needs words, I’m your girl.

Ready to work together? Please reach out via my contact form. I love hearing from new people. ☺️

Not ready to commit? We’ll take it slow. 😉 Feel free to browse my website and view my copywriting + content writing work samples or my editorial clips. You can also scroll down to view testimonials from clients and former colleagues.

 
 

 

I write cool things for brands & publications.

Here are some cool things people wrote about me:

 

 
Working with Cassie has been a great experience! She is a skilled communicator and has a talent for understanding and enhancing your brand voice. Her positive attitude is also a valuable asset in any work environment. It’s important to have team members who are approachable and easy to work with, and Cassie has those qualities in spades. We are sure that our collaboration with her will continue to be successful!
— Susana T., Art Director, Cinnabon

— Shannon B., Sr. Marketing Manager, Cinnabon

I found Cassie through my favorite way to connect with fellow creatives: social media. After tweeting out a call for detail-oriented freelance writers, Cassie DM’d with me. Her quick response, patience, and thoughtfulness to follow up made her stand out and we started working together.

Cassie quickly proved to be a reliable and valuable addition to Bucket Listers freelance network. Cassie was happy to schedule calls to talk about important projects, work through various edits, and more.

Assignments that Cassie has taken on include helping to update our web archives like our article on Philadelphia’s best hidden speakeasies, as well as helping to create new listicles across our top-tier markets. Her submissions require minimal edits, but Cassie has always been receptive to any feedback.

Some qualities that stand out to me with Cassie are her attention to detail and care to make sure she’s writing in a brand’s voice and speaking to their intended audience. I also appreciate her eye for visuals, as I’ve often asked Cassie to assist with photo gathering during longer assignments.

Cassie has not only become a go-to writer for us, but she has also given thoughtful feedback on our process and has offered her advice and services to our growing company in other ways. I’m confident to recommend Cassie for anyone looking for writing or creative services, as she’s sure to prove to you her dependable work ethic through her diverse knowledge and skills.
— Cassidy H., former Director of Content Strategy, Bucket Listers
I was able to work with Cassie directly while I was a Customer Success Manager at Punchh, during Pei Wei’s app buildout and day-to-day with the creation and execution of email marketing campaigns. Not only does she have great grammar and marketing ideas, she has an outstanding attention to detail and dedication to her work.
— Francesca A., former Customer Success Manager, Punchh
Cassie is absolutely amazing to work with. She has a wide range of experience and knowledge which allows her to dive right in on a variety of projects. She is a conceptual thinker grounded in strategy which makes for great work! She is always asking the right questions to make sure she nails an assignment from the beginning. She is very organized with deadlines and deliverables which makes working with her effortless. Not only will you love Cassie’s work, but you will love her just as much.
— Warner M., Creative Director, Carvel

— Christina S., Editor-in-chief, Arizona Foothills (azf) Magazine

Cassie is wonderful to work with! She has written several print articles for our magazine, which included interviews with prominent public figures. Her pieces are always well-researched and well-written to the point where we seldom have any edits to make. Cassie communicates clearly, responds in a timely manner, and has always been professional. We are happy to have her as an extension of our team!
— Amber P., Operating Director, Arizona Foothills (azf) Magazine

— Hannah G., Social Media Manager, Carvel & Cinnabon

I had the pleasure of working with Cassie at Pei Wei. One thing that I noticed immediately was Cassie’s ability to think outside the box and find new ways to engage with our customers. Cassie was the “go to” person for training, execution of key projects as well as being a creative voice for the Pei Wei brand. Cassie is a natural leader, problem solver and excellent communicator. Her expertise in social media, email and brand marketing truly sets her apart from her peers. She is a true asset to any team!
— Amanda S., former colleague, Pei Wei