Carvel: #TeamHersheys

Much like Carvel’s original soft serve, KitKat and Reese’s are iconic treats loved fiercely by their loyal fans. Pair them together, and you’ve got three reasons to Carvelebrate, no matter where your allegiance lies.

In-store POP (point of purchase) display.

Launch email for the campaign. Click to expand.

Debuting during Q3 2022, this campaign hit on four micro-moments on social: Treating yourself (early fall season), watch parties (mid-fall season), Halloween, and general #FallFeels.