I blame the early 2000s.
When every rom-com portrayed writers as magazine columnists running around NYC in impossibly high heels, teenage me was convinced I’d follow suit.
But then I stumbled into copywriting, and learned that writing for brands could be equally satisfying.
Now, I do both (minus the impractical footwear). Whether it’s cheeky copy for an email, or a 1,000-word report on restaurants going viral, telling a great story is what drives me.
If you appreciate words crafted by an actual human, let’s talk and make something worth reading.
I write cool things for brands & publications.
Here are some cool things people wrote about me:
“Cassie is an amazingly talented writer and strategist. I was fortunate to hire her after issuing a call on LinkedIn, and she stood out due to her impressive portfolio, drive, and ambition. And once she was fully in, she made her presence known immediately, taking ownership over the email world and providing smart, clear, and clever copy. Our time together was much too short, but I’d work with her and hire her again in a heartbeat.”
— Shannon B., Sr. Marketing Manager, Cinnabon
“Working with Cassie has been a great experience! She is a skilled communicator and has a talent for understanding and enhancing your brand voice. Her positive attitude is also a valuable asset in any work environment. It’s important to have team members who are approachable and easy to work with, and Cassie has those qualities in spades. We are sure that our collaboration with her will continue to be successful!”
“I found Cassie through my favorite way to connect with fellow creatives: social media. After tweeting out a call for detail-oriented freelance writers, Cassie DM’d with me. Her quick response, patience, and thoughtfulness to follow up made her stand out and we started working together.
Cassie quickly proved to be a reliable and valuable addition to Bucket Listers freelance network. Cassie was happy to schedule calls to talk about important projects, work through various edits, and more.
Assignments that Cassie has taken on include helping to update our web archives like our article on Philadelphia’s best hidden speakeasies, as well as helping to create new listicles across our top-tier markets. Her submissions require minimal edits, but Cassie has always been receptive to any feedback.
Some qualities that stand out to me with Cassie are her attention to detail and care to make sure she’s writing in a brand’s voice and speaking to their intended audience. I also appreciate her eye for visuals, as I’ve often asked Cassie to assist with photo gathering during longer assignments.
Cassie has not only become a go-to writer for us, but she has also given thoughtful feedback on our process and has offered her advice and services to our growing company in other ways. I’m confident to recommend Cassie for anyone looking for writing or creative services, as she’s sure to prove to you her dependable work ethic through her diverse knowledge and skills. ”
“I had the pleasure of managing Cassie on NerdWallet’s Brand Studio team, where she worked primarily as an email copywriter — though her impact stretched far beyond inboxes. She’s one of those rare creatives who brings both sides of the brain to the table: a sharp conceptual thinker with a strong creative voice, and someone who’s equally detail-oriented and execution-minded.
She learns incredibly fast, whether it’s interpreting A/B test results, adapting to new brand guidelines, or staying ahead of ever-evolving legal requirements. And importantly, she doesn’t keep that knowledge to herself — she actively shares learnings across the team, making everyone better.
She’s proactive, collaborative, and consistently team-oriented. From a manager’s standpoint, she made my life easier — not just by producing great work, but by being the kind of colleague others rely on and enjoy working with. Any team would be lucky to have her.”
— Hannah G., Social Media Manager, Carvel & Cinnabon
“Cassie is absolutely amazing to work with. She has a wide range of experience and knowledge which allows her to dive right in on a variety of projects. She is a conceptual thinker grounded in strategy which makes for great work! She is always asking the right questions to make sure she nails an assignment from the beginning. She is very organized with deadlines and deliverables which makes working with her effortless. Not only will you love Cassie’s work, but you will love her just as much.”
“Cassie is wonderful to work with! She has written several print articles for our magazine, which included interviews with prominent public figures. Her pieces are always well-researched and well-written to the point where we seldom have any edits to make. Cassie communicates clearly, responds in a timely manner, and has always been professional. We are happy to have her as an extension of our team!”