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To support the launch of DIRECTV’s new streaming service, DIRECTV Steam, the company created two ad spots featuring Serena Williams: Wonder Woman, and The Matrix. At Whalar, we worked with some of our favorite creators to produce on-brand content, complementing the work from TBWA\Chiat\Day. My team and I worked with the talent to create unique concepts and wrote the post copy.
To commemorate Black History Month, we partnered with four Black artists to highlight their favorite actors. I worked on the overall creative direction and edited each script.
Ahead of Super Bowl LVI, our social team interviewed prominent athletes and commentators for DTV’s Instagram and TikTok accounts. My team and I researched each player and compiled questions for the inteviews.
